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The Rock – Authentic slate look for creative food presentations

Press release   •   May 08, 2019 10:00 BST

Nature and naturalness have been strong trends for many years in the restaurant scene. Honest cuisine made from fresh ingredients, preferably regional, vegetarian or vegan, good for the body and mind, is sought-after. To make sure that guests can experience this pleasure with all their senses, the food is showcased on a special stage: natural stone is in great demand. Slate in particular, which consistently shows new patterns, structures and patterns in its many rock layers, is a popular material. The colour spectrum, ranging from black to green through to orange, was created millions of years ago when many different metals between the layers oxidised.

For The Rock range, Villeroy & Boch translated the characteristic, raw structure of German slate into an unusual design using modern manufacturing technologies. Decorative highlight: the transition area between the lip and the coupe recreates the brittle chipped edge, which used to be worked on by a hammer in the traditional production of shingles. The typical, lightly splinted structure of this edge was adapted for The Rock to provide an artisanal look while giving the plates additional authenticity.

All The Rock products have a solid-coloured biscuit porcelain and a special glaze. The range plays with two different structures: All coupe parts are decorated with a fine slate relief over the entire surface, which looks very real and accentuates the sleek design. Plates and saucers that have a lip and well only have the relief structure on the lip. The visible edges in the transition area from well to lip have a chipped edge.

The Rock is available in two colours inspired by the natural stone colours of slate. The deep black Black Shale and the White Glacier allow food to be enhanced visually and served with a colourful wow effect.

New products joined the existing range in 2019, extending its versatility. Glass breakfast and mocha cups beautifully complement the black and white ceramic saucers, their stylish mix of materials creating quite a stir on the table. A bowl and a shallow bowl round off the range. Thanks to the new products, The Rock can now also be used at breakfast, coffee or tea time, and no longer just for lunch or dinner.

As The Rock was adapted to selected products and existing shapes of Dune and Marchesi, the range can be mixed and matched creatively with other pieces or simply integrated into an existing set.

Images for Download: https://cs.villeroy-boch.com/admin/share/6561c072

Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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