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New Tiles for 2020 by Villeroy & Boch - ALTA: Softly shimmering surfaces and a relief décor in a hand-crafted character Harmonious wall and floor concept with a fine quartzite look

Press release   •   Sep 23, 2019 08:00 BST

ALTA - Living Room

A subtle glitter, gentle colours, light shading and veining combined with a relief décor in a hand-crafted character – the ALTA wall and floor concept from Villeroy & Boch Tiles offers an interpretation of the popular quartzite stone in ceramic that boasts an appealingly harmonious appearance and design concept. The new concept³ range combines porcelain stoneware and nonvitreous tiles to create an extremely functional and highly aesthetic collection whose attractive formats, natural colours and subtle decoration open up a wide range of individual design possibilities – for contemporary design throughout the house and in semi-public areas such as hotels, restaurants and boutiques.

The ALTA floor concept features high-quality vilbostone porcelain stoneware whose design evokes the essence of quartzite in the three colours of ivory, silver and ash, making it possible to create both cool and warm atmospheres within a room. Thanks to their new, soft vilbotouch surface finish, the floor tiles offer R10 slip resistance, meaning that they can be used for almost any application in the field of modern architecture.

Matt surfaces with the glittery particles for which quartzite is known give the tiles a very authentic look. When laid on a full surface, the three available formats of 30 x 60 cm, 60 x 60 cm and 80 x 80 cm create a calm and homogeneous covering.

The nonvitreous wall tiles in light silver white have been coordinated perfectly with the porcelain stoneware in style as well as colour to create a softly shimmering lineal design, whereby the intensity of the shimmer effect varies depending on the incidence of light and the angle from which the tiles are viewed. Available in two formats, 30 x 60 cm and 33 x 99 cm, these tiles give rise to attractive wall designs.

The range’s highlight is a relief décor tile in porcelain stoneware that is available in all three floor tile colours in the format 15 x 60 cm. The expressive striped design, reminiscent of hammered natural stone, appears to be both hand-crafted and natural, opening up a wide range of decorative options – from creating deliberate contrasts in the area to designing entire walls in a joint-coordinated pattern or with the appearance of modern brickwork.

The 30 x 60 cm cut décor in porcelain stoneware, available in the three floor tile colours, gives rise to a captivating pattern that allows for beautiful accents. In addition, the cut tiles are suitable for use in large areas, where they create striking interior designs – the décor tiles can be laid in repeat patterns horizontally or vertically.

ALTA also includes 7.5 x 7.5 cm mosaics bonded to a 30 x 30 cm mesh that is particularly suitable for floor-flush showers, and 7.5 x 60 cm strip skirting designed for adding aesthetic finishes to walls – both are available in all floor tile colours.

ALTA is a modern design concept that combines the popular quartzite look with a décor in a hand-crafted character. Thanks to the perfectly-matched colours, formats and décors, ALTA opens up a wealth of possibilities for customised design – in private bathrooms and living areas, as well as in upscale hotels and shops.

ALTA product information:


Walls: Nonvitreous, glazed

Floor: vilbostone porcelain stoneware


Walls: 33 x 99 cm, 30 x 60 cm

Floor: 80 x 80 cm, 60 x 60 cm, 30 x 60 cm


Walls: silver white

Floor:ivory, silver, ash


Walls: matt with shimmer effect

Floor: matt, innovative vilbotouch finish

Decorative elements:Décor tile with relief effect, 15 x 60 cm, porcelain stoneware, floor tiles of all colours

Strip mosaic mat, 30 x 60 cm, porcelain stoneware, floor tiles of all colours

Mosaics, 7.5 x 7.5 cm, bonded to 30 x 30 cm mesh, floor tiles of all colours

Special features:Strip skirting, 7.5 x 60 cm, porcelain stoneware, floor tiles of all colours

R10 slip resistance

V&B Fliesen GmbH

V&B Fliesen GmbH manufactures Villeroy & Boch brand-name tiles and is one of the world's leading manufacturers of ceramics. The company now operates in more than 65 countries. 650 people are employed at the company headquarters in Merzig and at its site in La Ferté-Gaucher. High-quality materials are used in the manufacture of sophisticated premium ranges for the bathroom, living areas and architecture.