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KitchenInnovations 2018 – Villeroy & Boch’s Clever Baking and Siluet ceramic sink voted winners

Press release   •   Mar 19, 2018 10:51 GMT

KitchenInnovations 2018 –

Villeroy & Boch’s Clever Baking and Siluet ceramic sink voted winners

The consumer award “KitchenInnovation of the Year” was awarded at the Ambiente trade fair in Frankfurt for the 12th time. After a jury of experts provided a short list of nominees, consumers voted two new products from Villeroy & Boch as among the most popular products of 2018. The Bundt cake mould from the Clever Baking range received the Golden Award for the best overall score, making it the Best of the Best in the Baking Utensils category. Furthermore, the Siluet ceramic sink was named “Excellent Product” according to the criteria: innovation, product benefit, design and material quality.

What makes the two-piece Bundt cake mould from the Clever Baking range so special is the removable inside part, which enables easy greasing and even baking. The inside part can also be used as a measuring cup (100 ml, 200 ml, 300 ml). The new mould allows small (18 cm) and large (25 cm) cakes to be baked, which can be creatively decorated thanks to the different terraced steps. And the ceramic mould is naturally heatresistant, dishwasher-safe, microwave-safe and freezer-safe.

Siluet is the first ceramic sink from Villeroy & Boch made from the unique TitanCeram ceramic material. Thanks to a special blend of natural raw materials, TitanCeram allows high-quality designs with sharply defined edges and thin walls. With its clear yet sensual design, a narrow mounting rim, corners with a small radius and a straight-lined bowl interior, Siluet is perfect for kitchen design aficionados.

The LifeCare initiative gives the distinction “KitchenInnovation of the Year” to the 32 most popular kitchen products. In the last 12 years, a total of 16,800 consumers have selected 365 outstanding products and brands in representative polls according to seven criteria: user convenience/functionality, product benefit, innovation, design, material quality, ergonomics and ecology/sustainability. The award is marketed in 55 countries. Retailers and consumers trust the award, which has established itself worldwide as an important aid for making purchase decisions.

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Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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