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Happy Birthday, Wildrose: A New Look for the 270th Anniversary

Press release   •   Feb 09, 2018 08:51 GMT

The design Wildrose is a classic with cult status and has been since the 1960s. For the 270th anniversary of Villeroy & Boch the collection loved around the world in country house style is blossoming in a fresh design in four combinable décor variations: Heritage, Rénovée, Framboise and Blanche.

Rose Sauvage: Heritage, Rénovée, Framboise and Blanche

The traditional flower vine décor from Villeroy & Boch is connected with beautiful memories for many people and more modern than ever. The newcomers Rose Sauvage Heritage, Rénovée and Framboise pick up the classic flower décor and turn it into a modern and simple form. Rose Sauvage Framboise also brings fresh colour into the game by presenting a wide, fresh berry. It’s a real fresh kick for the breakfast and coffee table. The extra helping of colour makes Rose Sauvage Framboise an ideal mix and match partner for, for example, the collection Colourful Life.

Ideal for everyone who loves timeless style: the décor Rose Sauvage Blanche. In shining Villeroy & Boch white and with the flower décor in relief of the well-known Wildrose, this series expands the concept Rose Sauvage and invites loving combinations.


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Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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