Villeroy & Boch celebrates two winners at the German Brand Award 2018: the ViClean-I 100 shower toilet was named “Brand Innovation of the Year” in the “Excellence in Branding” interdisciplinary category and the brand, i.e. the company, was awarded the “Winner” label for “Industry Excellence in Branding” in the “Heating & Bathroom” category. “We are very excited about these two awards. The German Brand Award means so much to us because only brands and products nominated by the German Brand Institute, their brand scouts and expert panels can take part. We are very proud of this outstanding recognition,” Tanja Lockwood, Head of Customer Marketing Bathroom and Wellness at Villeroy & Boch, emphasises.
ViClean-I 100: Design innovation in shower toilets
ViClean-I 100 from Villeroy & Boch is setting a new design standard for shower toilets: as all of the technology is integrated in the ceramic rather than the seat, ViClean-I 100 looks like a conventional toilet yet comes with convenient shower functions. The minimalistic look, accentuated by clearly defined lines and an ultra-flat toilet seat, along with the intuitive operation make ViClean-I 100 a subtle highlight in a modern bathroom.
The German Brand Award 2018
The German Brand Award has been presented by the German Brand Institute since 2016 and honours successful brand management in Germany. The competition was started by the German Design Council, a foundation set up by the Federation of German Industries in 1953 on the initiative of the German Bundestag (Germany’s lower house of parliament). 300 national and international companies are currently foundation members. The German Design Council provides support to companies to communicate their design and brand expertise.
There were 1,250 entries for the German Brand Award in 2018. The assessment procedure is transparent and follows well-defined criteria. An independent, interdisciplinary jury of experts ensures that participants are evaluated objectively and professionally.
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Villeroy & Boch:
Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.