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Generation 50plus: Best agers want more – More comfort and more feel-good atmosphere in the bathroom

Press release   •   Mar 09, 2017 14:12 GMT

What is it that actually makes members of Generation 50plus, also known as ‘best agers’ what they are? Having grown up in an affluent middle-class society, today’s 50- to 69-year-olds attach importance to career success, social recognition and a certain luxury. But they have also been influenced by the tolerant and open-minded lifestyle of the 1960s: awareness of quality and the environment are pronounced, and they are also prepared to spend something more to achieve these. Because many best agers are so well-situated financially that they can afford a more sophisticated lifestyle.

In the bathroom, for instance. If their children are teenagers or have even grown and left home, a new level of comfort might find its way into the bathroom. Flush-fitting showers are naturally a part of this. And when it comes to the bathroom atmosphere, comfort and feel-good surroundings are in demand – naturally tailored to individual tastes in furnishings. Whether the preference is more natural or more modern, with a penchant for solid colours, colour accents or décors, individual bathroom styling is possible with tiles from Villeroy & Boch.

Pure nature stone looks in ceramic

Warm natural tones and expressive stone textures make any room particularly homely. Like the new MINERAL SPRING range by Villeroy & Boch Tiles: the design of this high-quality porcelain stoneware is cross-cut, meaning it is modelled on stone that has been cut against the grain – for beautiful effects when used in combination with wood and the trend colour Petrol. Or one goes for rich brown, as seen in the NEWTOWN range on the floor with the DRIFT décor concept an origami look on the wall. Overlays of the kind created with folded paper lend this slight relief a pronounced 3D effect, creating the illusion of gentle movements on the wall depending on the position of the viewer.

Light beige and cream tones are warm and quite timeless. A wonderfully natural look with a modern touch is created if one carefully invigorates the basic colour with contrasts in black or dark grey. This lends the room atmosphere and a very individual touch. A special feature in high-quality porcelain stoneware: the BERNINA and LUCERNA ranges mimic the beautiful stone textures of mica quartzite and slate and interpret these in expressive colours not found in nature.

Strong and modern The colour grey

Grey is not a trendy colour; grey always works. Restrained and self-confident at the same time, hues of grey offer the perfect stage for bathroom designs to suit practically every taste: grey not only comes across as cool but can also present itself in a very natural way. Such as when stone textures combine with natural accessories, as in the CÁDIZ range. Also discreetly natural is the SPOTLIGHT range, which accentuates a concrete look of polished and matt finishes with organic decorations.

If grey is not to come across as cold, despite a pronounced concrete look as seen in the PURE LINE range, then the shade of Greige is just right. A very modern room atmosphere can be created with wall tiles in the new brick format, such as those in the URBANTONES range, which are laid like bricks on the wall – not in the typical, burnt red, but in glossy white as the perfect contrast to anthracite. Particularly stylish: bath or washbasin step away from the wall to present themselves confidently in the middle of the room.

Mosaics and large formats ideal for flush-fitting shower areas

High-quality porcelain stoneware tiles are very effective for use in the design of a flush-fitting shower area that is stunning-looking, offers lots of practical advantages and provides ample room for extensive showering pleasure and greater comfort in the bathroom – without any troublesome steps. Indeed, flush-fitting showers are particularly easy-care and easy to clean, since they form a continuous surface with the rest of the bathroom floor.

Special tiles suited for wet areas provide the necessary slip resistance and are available in a variety of formats. Mosaics are often used, as the high number of joints created during installation of the small-format tiles make these particularly slip-resistant. With mosaics, the tiler can easily create the gradient needed for water outflow, positioning the outlet at will. With the PRO ARCHITECTURA tile concept, the floor surface can be structured with contrasting colours and separated into functional areas. At Villeroy & Boch, there are also ranges such as the WAREHOUSE range in which large tiles are available with Barefoot B slip resistance. In this way, a homogeneous floor can be created with a uniform look.

Colour and décor on the wall the shower area as an eye-catching feature

Tiles are perfect for the walls in the shower area, too. Combining black and white tiles with glass gives the bathroom a modern style – particularly if you choose the 40 x 120-cm tiles from the MONOCHROME MAGIC range, requiring only a single tile for the full width of the shower. This results in fewer joints on the wall, and this makes them not only very easy to clean but very appealing aesthetically as well. Colour and décor are permitted in the shower area, too: Whether one prefers a gentle colour progression of the kind offered by the DEGRADÉE range, or historically inspired decorations from the CENTURY UNLIMITED range, is purely a matter of taste. 

V&B Fliesen GmbH

V&B Fliesen GmbH manufactures Villeroy & Boch brand-name tiles and is one of the world's leading manufacturers of ceramics. The company now operates in more than 80 countries. More than 700 people are employed at the company headquarters in Merzig and at its sites in Mettlach and La Ferté-Gaucher. High-quality materials are used in the manufacture of sophisticated premium ranges for the bathroom, living areas and architecture.

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