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Comprehensive tableware concept – One for all: Affinity plays with all possibilities

Press release   •   Jul 02, 2019 09:00 BST

Welcome to the world of Affinity! The Hospitality Division of the brand manufacturer Villeroy & Boch presents the tableware line Affinity, which has been developed with an eye to the particular wishes and requirements of modern gastronomy. The result is a comprehensive, multifunctional and extremely robust dinnerware series that makes a strong design statement and that optimally meets the most varied of culinary and serving challenges – worldwide.


Affinity is a true cosmopolitan. The line is at home on every continent and in every kitchen. And there is more: Affinity is equally well-suited to popular design and business hotels, to cafes and trendy bars, and also to canteens and restaurant chains. The puristic design and intelligent multifunctionality of the series allows infinite creative combinations and uses.

Strong design statement and (multi-)functional

Affinity is clearly defined by its strong design: simple, easily grasped shapes with touches of refinement give the dinnerware its very own character – subtly stylish, intelligent and extremely versatile in timelessly modern white. Affinity also makes full use of charming interactions between round and oval elements. Among the line extension with 14 new products, this is the first time that rectangular shapes are available in gastronome sizes, and they perfectly complement the existing range, even setting a new striking touch. For instance, the round breakfast and mocha cups are a real eye-catcher on the table when combined with the new rectangular saucers.

As a professional tableware concept Affinity naturally fulfils all modern gastronomic requirements. With many different plates, cups and mugs, various plates, bowls and dishes, many of them stackable and in gastro standard, Affinity is the most comprehensive of the Villeroy & Boch range. It also offers a selection of unusual items such as compartment platters with cloche, a tiered server or the new party plates in two sizes. The party plates not only have a modern look, but also practical advantages: The rectangular plates can accommodate a cup as well as a small snack, a piece of cake or pastry. Perfect for serving coffee, tea or lunch in the lounge, park or room. An intelligent selection of articles allows new culinary worlds to be presented again and again – simultaneously experience-oriented, diverse and efficient.

Durable and sustainable

Affinity lives up to the highest of expectations. It goes without saying that all articles are dishwasher, microwave and salamander safe. The high-quality premium porcelain is also so robust and hard-wearing that it can withstand the heaviest of use over many years. Villeroy & Boch therefore offer a five-year edge chip guarantee on the flatware. Affinity is also in the AAA programme (Articles Always Available), which guarantees the constant availability of the core articles of the line, thus providing restaurateurs and hoteliers with additional planning certainty.


Pure individuality – Affinity’s design, particularly with the broad rims of the flatware, is ideal for the application of individual finishes, for instance logos or names in the colours of the house. Villeroy & Boch’s special design also facilitates other custom-made solutions such as white reliefs and precious metal edging in gold or platinum. Or the Villeroy & Boch designers can develop a completely individual décor, professionally and carefully realising the wishes and notions of the customer.

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Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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