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B2C: An interactive and intuitive experience - Villeroy & Boch's Augmented Reality app will help you plan your new bathroom

Press release   •   Jan 10, 2018 08:33 GMT

An interactive and intuitive experience -
Villeroy & Boch's Augmented Reality app will help you plan your new bathroom

Will the new bath fit? What will the washbasin actually look like in your home? Sometimes, our imagination can be stretched too far. Villeroy & Boch's free Augmented Reality app can help you choose the perfect products for your new bathroom. The app allows users to very easily call up a three-dimensional view of their favourite products and project different colour versions into their home using the camera on a smartphone or tablet, giving a more realistic impression of the actual effect. The app is available for iOS, Android and Windows and new collections have now been added.

Never before has selecting products been so intuitive, mobile and convenient

The new AR app allows you to start planning your bathroom spontaneously, at any time and in any location, whether at home or with professional support in a dealer's showroom. The app automatically launches in catalogue mode, showing a 3D view of all products - you don’t need to do anything else. After calling up an overview of the Architectura, Artis, Avento, Finion, Legato, Loop&Friends, Subway 2.0, Subway Infinity, Venticello and Vivia collections available in the app in the catalogue view, you can switch to AR mode to display your favourite products and experiment with different versions, colours and sizes. All you need to do is place the printed AR marker on the location where you want to project the product and then scan it using the app. A scaled representation of your selected product will then be displayed in the room, allowing you to view it from all angles.

Discover and experience interactively

The app allows you to give free rein to your imagination and view virtual products in your home. Villeroy & Boch's free Augmented Reality app represents an interface between computer-based animation and reality, by creating a realistic and visible representation of different products, colours, dimensions and distances. Have fun trying out and rejecting different options until you find the perfect item, creating greater certainty for your product choices.

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Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.