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B2B: Villeroy & Boch’s new Augmented Reality app - a virtual expansion of the bathroom showroom

Press release   •   Jan 10, 2018 08:50 GMT

Villeroy & Boch’s new Augmented Reality app -
a virtual expansion of the bathroom showroom

Villeroy & Boch’s free Augmented Reality app transforms customer consultations into an interactive experience. The app allows dealers and installers to present a wide selection of products from the Villeroy & Boch range in 3D, directly in their showroom using a smartphone or tablet. The app is a useful addition to the consultation process, allowing users to present products from different collections in a wide range of colours and sizes, irrespective of the size of their showroom or the ranges displayed. Customers can view items interactively from all angles, making it easier for them to select their favourites. The app is available for iOS, Android and Windows and new collections have now been added.

A virtual showroom for dealers, installers and consumers

This virtual extension to their showroom allows professional users to involve their customers interactively in the consultation process - using a three-dimensional display in catalogue mode or a projection in Augmented Reality mode. Augmented Reality mode gives customers a more realistic impression of how their chosen products will actually look in their space. Will the new bath fit? What will the washbasin actually look like in their home? Sometimes, our imagination can be stretched too far. Consumers can, of course, also use the app themselves at home, creating greater certainty for their product choices.

It couldn't be simpler

The app automatically launches in catalogue mode, showing a 3D view of all products - you don’t need to do anything else. After calling up an overview of the Architectura, Artis, Avento, Finion, Legato, Loop&Friends, Subway 2.0, Subway Infinity, Venticello and Vivia collections available in the app in the catalogue view, users can switch to AR mode to display products in the room and experiment with different versions, colours and sizes. All they need to do is place the printed AR marker on the location where they want to project the product and then scan it using the app. A scaled representation of the selected product will then be displayed in the room, allowing it to be viewed from all angles.

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Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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