Follow Villeroy & Boch

A harmonious dialogue between shape and decor - Flow Couture: beautifully delicate floral embroidery designs on porcelain

Press release   •   Feb 06, 2019 12:27 GMT

Flow Couture is a new interpretation of the popular sensual Flow decor, bringing the series right up to date with a very trendy feature: embroidery. The traditional craftwork with a sharp needle and fine threads has long since thrown off its rather dated image and is now very much in vogue in the worlds of fashion and interior design.

The very delicate and beautifully intricate floral patterns almost appear to be hand-embroidered - filigree, delicate and yet striking. In combination with soft, fresh colours and pure white Premium Porcelain, the result is an exceptional collection with a completely new look: contemporary and modern, with a dash of nostalgia.

All plates, cups and platters in the series are dishwasher-safe and microwave-safe, making them ideally suited to all the challenges of everyday life. The bowls with a striking handle featuring the new embroidery effect make eye-catching highlights.

The Flow Couture series offers a wide selection of items for a complete dining table setting, reflecting your own personal vision of wellbeing. The new decor can also be combined with the pure white Flow collection. The smooth outlines of the porcelain and the elegant effect of the designs open up extensive scope for atmospheric table settings and individual highlights.

Images for download:

Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

Attached Files

PDF document